Login Join Now
Bally Casino » Privacy Policy

Bally Casino – Privacy Policy

1. Our Commitment to Your Privacy

Welcome to Bally Casino. Your privacy and the security of your personal information are incredibly important to us.

This Privacy Policy outlines how Gamesys Operations Limited (collectively “Bally Casino”, “we”, “us”, “our”) collects, use, store, and disclose your personal information when you use our services.

We are committed to protecting your privacy in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains your rights regarding your information and how you can contact us if you have any questions or concerns.

This policy applies to all users of the Bally Casino website (www.ballycasino.co.uk) and any related mobile applications (our “Services”).

2. The Information We Collect

We collect information that is reasonably necessary to provide you with our Services and to comply with our legal and regulatory obligations in the United Kingdom. The types of personal information we collect include:

  • Identity & Contact Information: Your full name, date of birth, residential address, email address, and phone number. We are required by law, including UK anti-money laundering (AML) regulations and our UK Gambling Commission licence conditions, to collect this information to verify your identity.
  • Financial Information: Details of your payment methods, such as tokenised debit card information and bank account details for deposits and withdrawals. All financial data is encrypted and handled in accordance with strict PCI DSS standards.
  • Transaction Information: A record of your wagers, deposits, withdrawals, gameplay, and other account activity.
  • Technical Information: Your IP address, browser type and version, device information, operating system, and login data.
  • Profile & Usage Information: Your preferences, feedback, survey responses, and how you use our website and games.
  • Marketing & Communications Information: Your preferences for receiving marketing from us and your communication history with our customer support team.
  • Verification Information: We may collect documents such as a driver’s licence, passport, or utility bill to verify your identity as required by UK law.

3. How We Collect Your Information

We collect information in the following ways:

  • Directly from You: When you register for an account, deposit or withdraw funds, contact customer support, or participate in promotions.
  • Automatically: As you interact with our Services, we automatically collect Technical and Usage Information through cookies and similar technologies. For more details, please see our Cookie Policy.
  • From Third Parties: We use trusted third-party services to help us verify your identity and age against official databases to meet our legal obligations under UK law.

4. How We Use Your Information

We only use your personal information when the law allows us to. Most commonly, we use your information to:

  • Provide and Manage Our Services: To set up and operate your account, process transactions, and provide you with access to our games.
  • Comply with Legal Obligations: To verify your identity, conduct fraud and risk management checks, and meet our obligations to regulatory bodies like the UK Gambling Commission.
  • Enhance Your Experience: To personalise our Services, understand your preferences, and improve our website and game offerings.
  • Communicate with You: To send you important service updates and, where you have consented, marketing materials about promotions and new products.
  • Ensure Responsible Gaming: To monitor gameplay for patterns that may indicate problem gambling and to allow you to set limits or self-exclude, in line with our responsible gaming commitments.

5. Disclosure of Your Information

We may need to share your personal information with other parties, but we will only do so in accordance with the law. These parties include:

  • Other Companies in the Bally’s Group: For internal administrative and operational purposes.
  • Service Providers: Third-party companies that provide services on our behalf, such as payment processors, identity verification services, data analytics platforms, and marketing agencies.
  • Regulatory and Government Bodies: As required by law, we may disclose information to law enforcement, government agencies, and regulatory authorities such as the UK Gambling Commission.
  • Professional Advisors: Our lawyers, auditors, and insurers, where necessary.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law.

6. International Data Transfers

Some of our service providers and group companies are located outside of the United Kingdom (e.g., in the United States and Europe). When we transfer your personal information overseas, we take all necessary steps to ensure that it is treated securely and that a similar degree of protection is afforded to it by ensuring that appropriate safeguards are in place, such as UK adequacy regulations or the use of Standard Contractual Clauses approved for use in the UK.

7. Data Security

We have implemented robust security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorised way. These measures include SSL encryption, firewalls, access controls, and regular security reviews.

8. Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under UK law and our licensing obligations, we are required to keep certain records (such as identity and transaction data) for a minimum period after you close your account.

9. Your Legal Rights

Under UK data protection law, you have various rights regarding your personal information. These include the right to:

  • Access Your Information: You can request a copy of the personal information we hold about you.
  • Correct Your Information: If you believe any information we hold about you is inaccurate or incomplete, you can request that we correct it.
  • Erase Your Information: You can ask us to delete your personal information where there is no good reason for us continuing to process it.
  • Object to Processing: You can object to the processing of your personal information where we are relying on a legitimate interest.
  • Restrict Processing: You can ask us to suspend the processing of your personal information in certain scenarios.

To exercise any of these rights, please contact our Data Protection Officer using the details below.

10. Direct Marketing

We will only send you marketing communications if you have opted in to receive them. You can opt-out of receiving marketing at any time by clicking the “unsubscribe” link in any email or by updating your preferences in your account settings.

11. How to Contact Us or Make a Complaint

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer:

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues.

  • Website: www.ico.org.uk
  • Helpline: 0303 123 1113

12. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, where appropriate, through email. We encourage you to review this page periodically to stay informed.