Bally Casino Cookie Policy
This cookie policy supersedes any previous version. This Website uses cookies and other tracking technologies, such as pixel tags, for the purposes defined in this policy. In this document, we use the term “cookies” to refer to website cookies and similar technologies that may collect information when you visit Bally Casino Website.
Information About Our Use of Cookies
What is a cookie?
A cookie is a small text file stored on your computer or mobile device. If you consent to their use, cookies allow our website to store a small amount of data specific to your device. This helps the site recognise you and remember information about your preferences or past actions, which allows for a better, more streamlined experience each time you visit.
Why do we use cookies?
We use cookies when you visit our website, including any mobile version or related applications (apps). Together, these are referred to as the “Website”.
Our Website uses both first-party cookies (set by us) and third-party cookies (set by our partners) to distinguish you from other users. This helps us provide you with the best possible experience when you browse our site and allows us to continually improve our service.
For example, some cookies help you navigate between pages efficiently, remember your preferences, and make the interaction between you and our Website quicker and easier. Other cookies help us understand your interests so we can show you more relevant online advertising.
What types of cookies do we use?
We use the following categories of cookies:
- Strictly Necessary Cookies. These cookies are essential for the technical operation of the Website. They provide safe and secure browsing and enable core features to function. They cannot be turned off in our systems.
- Functional Cookies. These cookies allow the Website to remember your preferences (like your username or language) to give you a more tailored and convenient experience.
- Performance Cookies. These cookies help us measure our Website’s performance and analyse how users interact with it. We use this anonymous data to improve the user experience and test new features.
- Marketing Cookies. These cookies are used by our advertising partners to show you ads that are more relevant to your interests. They anonymously track your browsing activity on our Website and help us measure the effectiveness of our advertising campaigns.
You can find more information about the individual cookies we use and their purposes in the table below:
| Cookie Category | Purpose & Examples | Common Duration |
| Strictly Necessary | These are essential for the site to work. They can’t be turned off. They handle core functions like keeping you logged in (session cookies), protecting the site from security threats, verifying your identity, and making sure the basic features run smoothly. | Usually just for your session, but some security cookies may last longer (e.g., 30 days to 1 year). |
| Functional | These cookies remember your choices to give you a better experience. For example, they remember that you’ve already seen and closed the cookie banner (COOKIE_POLICY), or recall the last game category you visited so we can tailor the homepage for you. | Typically last for up to one year. |
| Performance & Analytics | These help us understand how you use our site so we can improve it. We use them to count visitors, see which pages are popular, test new features, and find and fix bugs. Key partners include Google Analytics and other performance monitoring tools. | Can range from a single session to two years. |
| Marketing & Advertising | These help us and our partners show you more relevant ads. They track your interaction with our ads and website to measure campaign effectiveness and prevent you from seeing the same ad over and over. Partners include platforms like Google, Meta (Facebook), and Microsoft (Bing). | Varies, but often lasts from 90 days to just over a year. |
How to Manage Your Cookie Preferences
You can accept or decline non-essential cookies at any time via our cookie consent banner. Most modern browsers also allow you to see what cookies are on your device and manage your preferences through the browser’s settings, usually found in the “Options” or “Preferences” menu.
Opting Out of Interest-Based Advertising
If you do not want our advertising partners to use targeting cookies to show you interest-based advertising, you can manage your preferences by following the instructions at:
- http://www.networkadvertising.org/choices
- http://www.aboutads.info/choices
- http://www.youronlinechoices.com/uk/your-ad-choices
When using our mobile app, you can manage your ad preferences via your device’s privacy settings (e.g., Apple’s “Limit Ad Tracking” or Android’s “Opt-out of Ads Personalisation”).
What if you use ad-blocking software?
Please be aware that some ad-blocking software may interfere with our cookie consent tool. To ensure full site functionality, including the ability to manage your cookie preferences here, you may need to disable your ad-blocker for our site.
Duration
Except for strictly necessary cookies, all cookies will expire after a maximum period of 2 years, or as stated on the relevant opt-out pages linked above.
Changes to This Cookie Policy
We may update this cookie policy from time to time. All changes will be published on this page and will become effective immediately. We recommend you revisit this page regularly to stay up-to-date with our current terms.